Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact.

Directions: Adults and children 12 years of age and older: Apply at least a 1 inch strip of this product onto a soft bristle toothbrush. Brush teeth thoroughly for 1 minute twice a day (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor.

Active Ingredients: Potassium Nitrate 5% (Tooth Desensitizer).

Inactive Ingredients: Glycerin (A moistener from vegetables oils), Calcium Carbonate (Mild abrasive from purified calcium bicarbonate), Water (For consistency from Maine Aquifier), Hydrated Silica (stain remover derived from purified silica), Sodium Bicarbonate from sodium carbonate (for mouth freshness), Xylitol (Antiplaque preventer from birch trees or corn), Wintergreen (galtheria procumbens) & Peppermint Oils (mentha piperita) & Other Natural Flavors, Sodium Lauryl Sulfate (dispersant derived from coconut oil), Carrageenan (thickener derived from seaweed [Chondrus Cripus]), Xanthan Gum (thickener derived from vegetables).

Free Of: Saccharin, Artificial Sweeteners, Preservatives, Colors, Flavors or Animal Ingredients & No Animal Testing.