Directions: Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.

Ingredients: Calcium Carbonate (A mild abrasive, from purified calcium from the earth), Water (For consistency, from Maine Aquifier), Glycerin (A moistener, from vegetables oils), Sodium Bicarbonate from sodium carbonate (For mouth freshness), Xylitol (Antiplaque, from birch trees), Carrageenan (A thickener, from seaweed), Fennel Oils for Flavor (fennel seeds), Sodium Lauryl Sulfate (dispersant, derived from coconut oil), Myrrh resin from myrrh bush (clean, healthy-feeling mouth), Propolis from tree resin gathered by bees (clean, healthy-feeling mouth).

Free Of: Saccharin, Artificial Sweeteners, Preservatives, Colors, Flavors or Animal Ingredients.